The Book Connection
Welcome to The Book Connection, a show where we introduce avid readers to up-and-coming indie authors and their incredible stories. From titles that have been picked up for TV or the big screen to those that have built a solid fan base to inspiring, uplifting personal accounts, we put the spotlight on a diverse collection of books—and the fascinating storytellers behind them.
The Book Connection
The Author Roundup: Armen Avanessian on Crafting Unforgettable Customer Experiences
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The Book Connection
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Season 14
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Episode 7
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Is there a missing piece in your sales strategy? We're joined by author Armen Avanessian to discuss “Selling Senses,” his transformative blueprint for turning every customer touchpoint into a memorable, emotionally resonant experience.
We explore the "why" behind sensory influence and the specific lessons Armen wants every team leader and salesperson to take away from his work. Stream the full interview now to discover how to supercharge your sales by unlocking the power of the senses and the strength of your own inner wisdom.
Check out and grab a copy of the book:
https://a.co/d/02QSD7Nb
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